$114K+ in 90 Days. A Welcome Flow Built for Viva Raw
We just generated $114K+ in 90 days for a similar brand using this exact playbook. Below is the custom version we wrote for Viva Raw.
We'll Build This Flow In Your ESP. Free.
Our expert designers and tech team will design this entire 8-email flow, build it into your ESP, and split test it against your current welcome sequence.
The 8 emails we wrote for Viva Raw
Click any email to expand the full copy. Subject line, preview text, hero, every module. Production-ready and built to drop into your ESP.
1
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INBOX MODULE
Subject Line: Your 10% off is waiting
Preview Text: Real food. Real ingredients. Real results for your pet
HERO MODULE
Hero Approach: Direct
H1: Real Food Wins
Subhead: Your welcome discount is inside
Cta Button: Shop Now
MODULE 2: TRANSITION COPY
Your dog or cat deserves food made from ingredients you can actually read. Use code VIVARAW10 at checkout for 10% off your first order. Good for the next 14 days.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Where to Start
Chicken for Dogs The go-to single-protein formula your dog will actually finish
Beef for Dogs Richer flavor, complete nutrition, zero fillers
Turkey for Dogs A leaner option dogs tend to love from the first meal
Chicken for Cats. 97% meat, no starchy filler, the way cats are built to eat
Beef & Turkey for Puppies Formulated specifically for growing pups who need more
Pure Line Single-ingredient proteins for pets with sensitivities or allergy concerns
2
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In 2020, in the middle of a pandemic, we quit our jobs to start a pet food company.
Not the most conventional timing. But we had a dog we loved, and we kept hitting the same wall every time we tried to feed her well. The options were either heavily processed kibble with ingredients we couldn't identify, or raw food that was confusing, inconsistent, and hard to trust.
We figured if we were struggling with this, other pet parents were too.
So we went deep. We found farms that raise animals the right way. Humane-certified, no growth hormones, no antibiotics, third-party audited. We worked with certified nutritionists to make sure every recipe was complete and balanced. We built the whole thing around one idea: your pet should eat the way their body was actually designed to.
Viva Raw is the result of that. And four years in, we're still sourcing from those same farms.
If you have questions about switching your pet to raw. Or just want to know where to start. Hit reply. We read every message.
Your welcome discount is still active: use VIVARAW10 at checkout for 10% off. It's good for 14 days from when you signed up.
– The
Founders, Viva Raw
3
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INBOX MODULE
Subject Line: What makes this food different
Preview Text: Not a marketing claim. Here's what's actually in the bowl
HERO MODULE
Hero Approach: Curiosity
H1: Not All Raw Is Equal
Subhead: Here's what sets Viva Raw apart
Cta Button: See the Difference
MODULE 2: TRANSITION COPY
Most pet food companies say they care about ingredients. Here's what that actually looks like when you mean it.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: Six Reasons Viva Raw Is Built Differently
Infographic: Checklist
- Meat sourced from humane-certified family farms. Third-party audited, no growth hormones, no antibiotics. Ever.
- Formulated by certified nutritionists to AAFCO standards. Not guesswork, not minimum compliance
- Balanced with organic and wild-caught ingredients instead of synthetic supplements. So your pet actually absorbs what they're eating
- Superfoods like shiitake mushrooms, green mussels, and wheatgrass in every recipe. Above and beyond minimum nutrient requirements
- 97% meat in cat recipes. No vegetables, no starchy fillers, because cats are obligate carnivores and their food should reflect that
- 30-Day Clean Bowl Guarantee on your first 10 lb sampler. If your pet won't eat it, Viva covers it
Products Shown
- Chicken for Dogs. The most popular starting point for new raw feeders
- Turkey for Cats. Complete, 97% meat, zero fillers
- Pure Line. Single-ingredient proteins for sensitive or allergy-prone pets
4
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INBOX MODULE
Subject Line: Your discount expires in 9 days
Preview Text: Code VIVARAW10. 10% off your first order
HERO MODULE
Hero Approach: Direct
H1: Still Thinking It Over
Subhead: Your 10% off won't wait forever
Cta Button: Use My Discount
MODULE 2: TRANSITION COPY
Code VIVARAW10 takes 10% off your first order. It expires in 9 days, so now's a good time to pick your starting protein.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Most Popular First Orders
Chicken for Dogs Complete and balanced, easiest on the stomach for first-time raw feeders
Beef for Dogs Rich in iron and protein, a favorite for dogs who want more
Duck for Dogs Great for dogs that have been on chicken or beef for years
Rabbit for Dogs The cleanest single-protein option for dogs with known sensitivities
Turkey for Cats Complete raw nutrition, none of the fillers cats don't need
Beef & Turkey for Puppies Built for the nutritional demands of a dog that's still growing
5
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INBOX MODULE
Subject Line: Kibble vs. Viva Raw. Honest comparison
Preview Text: One category where conventional food actually wins
HERO MODULE
Hero Approach: Question
H1: Still Feeding Kibble
Subhead: See what changes when you switch
Cta Button: Make the Switch
MODULE 2: TRANSITION COPY
We included one category where kibble has a real advantage. Because a comparison that only shows one side isn't a comparison.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: How Viva Raw Stacks Up
Infographic: Table
- Meat sourcing | Humane-certified family farms, third-party audited | Commercial supply chains, no sourcing transparency
- Growth hormones and antibiotics | Never used | Standard in most conventional supply chains
- How nutrients are delivered | Whole food ingredients. Organic, wild-caught where possible | Synthetic vitamins added back after high-heat processing
- Fillers and starchy carbohydrates | None | High carbohydrate content is the norm
- Dental health | No sugar-fed bacteria. Supports cleaner teeth naturally | Starchy fillers accelerate tartar buildup
- Stool volume and smell | Smaller, firmer, noticeably less odor | Larger, softer, more frequent
- Delivery freshness | Frozen to your door in eco-friendly coolers | Shelf-stable, stored in bags for months
- Upfront convenience | Requires freezer space and a bit of planning | Ready to scoop out of the bag
Products Shown
- Chicken for Dogs. The cleanest entry point into raw feeding
- Chicken for Cats. 97% meat, built for how cats actually digest food
- Pure Line. Single-ingredient proteins for pets mid-transition or on elimination diets
6
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INBOX MODULE
Subject Line: 2,816 pet parents can't all be wrong
Preview Text: Digestive issues gone. Shinier coats. Better breath. Real results.
HERO MODULE
Hero Approach: Direct
H1: Real Pets. Real Results.
Subhead: Here's what customers are actually seeing
Cta Button: Read More Reviews
MODULE 2: TRANSITION COPY
Don't take our word for it. Here's what pet parents noticed after switching to Viva Raw.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: From the Customers Who Made the Switch
Infographic: Numbered List
- "Levi always had digestive issues. Diarrhea and would often get sick in the morning. I'm now 4+ months in and Levi has not been sick once.". Verified Buyer (on digestive health)
- "In just one week her breath had no scent. The pictures were taken one month apart, before raw and after raw.". Verified Buyer (on dental health)
- "She no longer has dry skin, drinks less water, and smaller less smelly poops. Everywhere I go, I get compliments on her extremely shiny coat.". Verified Buyer (on coat and stool quality)
- "My boys are immunocompromised and allergic to chicken. They do not get sick nearly ever, anymore, since being strictly on Viva. Worth every penny.". Alyssa T. (on sensitive cats with health conditions)
- "We were honestly pretty hesitant about switching. After trying the sample pack, we were pleasantly surprised. Our cats took to it way easier than we ever expected.". Staci D. (on the transition worry)
Products Shown
- Chicken for Dogs. 4.9 stars, most reviewed protein on the site
- Turkey for Cats. Complete, no fillers, cats take to it fast
- Beef & Turkey for Puppies. Complete nutrition built for dogs still growing into themselves
7
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INBOX MODULE
Subject Line: Last chance. Code expires soon
Preview Text: VIVARAW10 is gone in 48 hours
HERO MODULE
Hero Approach: Direct
H1: Time's Almost Up
Subhead: Your 10% off expires in 48 hours
Cta Button: Use My Code Now
MODULE 2: TRANSITION COPY
Code VIVARAW10 expires in 48 hours. After that, it's gone. No extensions.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Pick Your First Order Before It Expires
Chicken for Dogs Easiest starting protein, gentlest on the stomach for new raw feeders
Beef for Dogs Complete nutrition, rich flavor, dogs tend to clean the bowl
Turkey for Dogs A leaner option that works well for dogs rotating proteins
Chicken for Cats. 97% meat, zero filler, exactly what a cat's biology asks for
Rabbit for Dogs The cleanest elimination-diet option if your dog has sensitivities
Beef & Turkey for Puppies Everything a growing dog needs, nothing extra
8
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Hey,
We noticed you haven't placed an order yet, and we just wanted to check in.
No pressure at all. Switching your pet's food is a real decision, and we'd rather you take the time to feel good about it than rush into something that doesn't fit.
That said. If you have questions about whether raw is right for your dog or cat, or which protein to start with, or how to transition off kibble without stressing your pet's stomach. Just hit reply. We're easy to reach and we actually read these.
If there's something about the food itself that gave you pause, we want to know. Honest feedback helps us.
And if you're still on the fence but leaning toward yes. Your 10% off code, VIVARAW10, expires today. It won't be extended, but whatever you decide, we hope your pet eats well.
– The
Founders, Viva Raw
Ready to see this live in your ESP?
Let's get your free welcome flow set up →Where most DTC brands leak revenue on email
These are the patterns we see across almost every $100K-$500K/month store before we start working together:
- ✕Most DTC welcome flows cut off after 2-3 emails, right when new subscribers are at peak intent and open rates are highest.
- ✕Relying on discount codes as the primary incentive trains your list to wait for deals instead of buying on brand desire.
- ✕The founder story and origin of the brand gets buried on the about page and never shows up in email, losing the biggest differentiator a small brand has.
- ✕Zero segmentation between first-time buyers and repeat customers, so everyone gets the same generic promo blasts.
- ✕Abandoned cart flows stop at one email. Industry benchmark recovers 2-3× more revenue with a 3-touch sequence layered with real objection handling.
Four pillars. No fluff.
Trust Transfer
Plain text founder emails convert your existing audience trust into buyer confidence in a way designed emails never can.
Layered Objection Removal
Each email removes one specific purchase barrier, so by the final send the only thing left between them and a purchase is inertia.
Controlled Urgency Curve
Discount pressure starts casual and escalates to real scarcity, without training subscribers to wait for the next deal.
Soft Landing
The final email is a personal check-in, not a hard sell. Non-buyers leave the sequence warm for future campaigns instead of unsubscribed.
Real numbers from a real 8-email welcome sequence
Social proof
Nick Yates
Thanks for checking this out. This document will help you build a retention engine that keeps customers buying without burning through margin on discounts.
What I do
- Build email retention systems that generate consistent revenue for ecommerce brands doing $100K-$500K monthly
- Embed myself into your brand voice so every email sounds unmistakably like you
- Create promotional strategies that protect margin while keeping your list engaged year-round
- Design the 30-Day Email Engine, a complete retention foundation with a $25K revenue guarantee
My approach is different. I don't touch generic templates or cookie-cutter campaigns. This is boutique, voice-driven email marketing where I become an extension of your brand for 18+ months on average. No junior copywriters. No bloated agency bureaucracy. Just strategic retention work that CEOs actually care about.
I've helped brands like Ancestral Supplements generate $7.6M in attributed email revenue by focusing on loyalty and LTV, not just broadcast blasts.
Let's get your free welcome flow set up
Pick a time below. In less than 30 minutes we'll get everything we need to get this split test set up in your ESP in less than two weeks.